Parallel with Art Basel, the Swiss Design Awards exhibition offers a detailed insight into contemporary Swiss design. From richly diverse areas of photography, graphic design, fashion and textile design, product and industrial design as well as scenography and mediation, the jury will grant 17 Swiss Design Awards to selected participants. Since 2007, in addition to the Swiss Design Awards, the Federal Office of Culture has presented the Swiss Grand Award for Design to individual designers or established firms that contribute to the renown of Swiss design nationally and internationally. Having originated as a means of encouraging, supporting and ultimately honouring the Swiss design scene, the prize communicates and indicates the traditions of Swiss design. This year the winners of the renowned prize this year are textile designer Cécile Feilchenfeldt, manufacturer of professional pruning shears Felco and graphic designer Rosmarie Tissi.