The products of the Berlin based design company NEW TENDENCY are characterized by conceptual design, clear aesthetics and functional form, as well as the fact that they’re manufactured locally. Whether it is a glass, a coat rack or a jewelry collection, the design company’s credo is continually reflected in its new, interdisciplinary creations – expanding its portfolio of original products and collaborations with select designers. Corresponding to this approach, their newest innovation, the shelf rack CLICK is the result of a collaboration with Danish architect Sigurd Larsen. Furthermore, the latest NEW TENDENCY product range includes the MASA table base, the DECEMBER floor lamp, the HASH coat rack, the META side table and the X CHAIR, the RIEN glass as well as the SID & CHAD vases, next to a new oak version of the SHIFT, which received the Interior Innovation Award 2014.
Photos: Haw-lin | Matthias Schmitt & Michael Ott