Project, 01.02.2013

P & T – YOU DRINK COFFEE, I DRINK TEA, MY DEAR

Specialty tea is still leading a fringe existence on the European continent. But that’s about to change, as P & T sets out from Berlin to spread the word on fine tea in an altogether novel fashion. P & T has made it their mission to make fine teas and tea culture more accessible and rewarding to a broader audience. Nothing like a conventional tea shop, it breaks with the traditional apothecary-like over-the-counter model. Instead, the original presentation system encourages self-directed discovery, sensory experience and dialogue.

Photos by Ludger Paffrath
P & T