Just Fridays

Following the question, “What’s on your mind?”, we created the platform „Just Fridays” for some of the inspiring people in our network to share their thoughts. 

Kübra Gümüşay
Elena Schütz
Janne Kaas
Thilo Stracke

 

 

Kübra Gümüşay

Kuebra Guemuesay

© Mirza Odabaşı

Activist and author Kübra Gümüşay’s recently published first book Sprache und Sein (Language and Being) hit a nerve. By exploring how language shapes our thinking and determines our togetherness, she raises an important question: how can we all communicate differently in a time of increasingly harsher, more toxic discourses? The way we talk with each other is ever-changing and fluent, shaped by numerous subconscious dynamics and social influences we are not always aware of. So perhaps now is a good time to pause and start thinking and speaking more thoughtfully.



HI KÜBRA, HOW’S IT GOING?

Ok, given the circumstances. These are times that offer just as much reason for hope as for sadness. It helps to focus on the former.

IS IT TOUGH FOR YOU TO FIND THE RIGHT WORDS?

Sometimes. I like looking for the right words—especially when I have the sense that the right words might not even exist. A moment that makes us aware of limitations, but also opens up a world beyond borders.

IN YOUR BOOK SPRACHE UND SEIN, YOU TALK ABOUT HOW LANGUAGE DETERMINES OUR POLITICS. WITH OUR CURRENT USE OF LANGUAGE AS A YARDSTICK, WHAT STATE IS OUR SOCIETY IN?

First of all, I have observed a lot of effort to use caring, constructive language. And even though this effort goes around in circles, I have also observed the trolling of our society—in our language, too. Polarizing, destructive, hateful, yelling. Not just in one social group, but in almost all of them.

HOW CAN LANGUAGE CHANGE THE WAY WE LIVE AMONG EACH OTHER?

Without a doubt, language constantly forms and shapes the way we live together. It can help us to speak with each other more appreciatively; it can help us to see grievances that we don’t experience ourselves; it can help us to create images that deal with this constructively. But language alone won’t create a more just society. It can, however, stand in the way of a more just society.

TWO TANGIBLE TIPS—WHAT SHOULD WE AVOID DOING IN THE FUTURE, AND WHAT SHOULD WE TALK ABOUT MORE OFTEN? 

Avoid: reacting to openly hateful, provocative, yelling things. 
Talk about more often: constructive, calm, measured, thoughtful, future-oriented things.

Elena Schütz

Elena Schütz (middle) with Julian Schubert and Leonard Streich (left, right). Photo: Zara Pfeifer

At the end of February, Elena Schütz from Something Fantastic kicked off what was meant to be our monthly talk series “Just Fridays” centred around the question, “what’s on your mind?” In a time of digital necessity, we have asked Elena to share her thoughts in our new, socially distant format.

 

NOT (NECESSARILY) BUILDING.

Architecture is a dirty business. CO2 emissions caused by concrete production alone outnumber those caused by commercial aviation. I have been questioning how I, as an architect, can achieve and maintain enough freedom (economically in large) to allow for the necessary transformation and become an active part of the urgently needed greening of building. We have a great responsibility and I want to embrace it. 

 

 

My partners and I have been looking for concrete methods of gaining more freedom as an architecture office. Freedom we can use to engage in more adequate and progressive architectural practices. While we enjoy being experts in building, we would like to include the possibility of not building – or building less than expected – into our field of expertise. A simple and powerful precondition for doing so is to have our work compensated independently from the building sum, contrary to common practise in the industry.

In one of our cases, after being independently commissioned for an office renovation, we proposed to first conceive a study on the future of work, comparing different office environments and innovative practices. Only later did we implement a physical design concept, which concentrated interventions to specific areas of the existing space. It used minimal material transformation, and by means of ‘dis-illusion’ – a concept referring to Brecht and Piscator’s work at Volksbühne Berlin– relied on a reinterpretation of  the existing instead of its complete replacement. 

 

 

Another approach we have been practicing is conceiving our own projects. Those often are inspired by topics that are not necessarily architecture-related per se. The rebound effect, for example, is best explained through the example of the car industry. It generally describes how technical evolution towards more efficiency is eaten up by behavioral or systemic structures. In the case of cars, that means that fuel-saving technologies are leveled out if not outweighed by a general tendency to design, buy, and drive bigger cars. Eventually, although motors have become more efficient at using it, the overall consumption of fuel has risen dramatically, simply because there are more cars and each car is much bigger and more powerful than decades ago.

The same is true for housing. The space per capita has increased over the past decades to a degree that it outgrew the savings achieved by, for example, efficient heating systems and improved insulation. So in order to reduce energy consumption for building operation, one could instead of adding – very questionable plastic – insulation also try to reduce the consumption of space. We’ve started investigating this phenomenon called ‘internal vacancy’ recently.

 

Inspired by the topic of internal vacancy, as well as our own experiences with growing and shrinking housing needs and the possible architectural and organisational solutions, we developed a residential building type that breaks up the traditional apartment as a manifestation of the outdated idea of the nuclear family as the only constellation of living together. The house – we call it Constellations House –  consists of a collection of loft-like day rooms (left plan) and night rooms with ensuite bathrooms (right plan). A housing unit as such does not exist, and a constellation of dwellers – a family for example – composes their habitat from day rooms like kitchen, dining and living space, and as many bedrooms as they need. When their needs change due to family members being born or moving out, they can adjust their number of ‘night rooms’ without any physical remodeling or compromising on a intrusion into their individual privacy.

 

 

A central element of this housing type is the staircase that not only gives access to all units, but also connects bedrooms to their respective kitchens and living spaces. This type would allow for more privacy one the one hand and more options for collectivity and exchange on the other hand, especially seen over the decades the house would potentially be in use.

At the moment, we are looking for ways to get a prototype of this concept built. We are participating in housing competitions, we are talking to big housing cooperatives, and we are getting concrete numbers from construction companies and prefab housing manufacturers in order to put a price tag on the building. Please contact us if you’d like to know more, if you live in a constellation that could profit from inhabiting such a house, or if you have a plot on which you could imagine to build such a house, or if you want to support the idea in any other way. 

Janne Kaas

© Janne Kaas

Returning “back to the roots” seems to be the talk of the town in 2020. But with BTTR (Back to the roots) as our loving neighbour, it’s been on our minds since they moved in and for Janne Kaas, well, since her Oma taught her so. Janne and her team have been embracing the search for balance through adaptogenic blends and cold-pressed juices that have since made waves in Berlin’s health and food scene. Janne has shared her thoughts on sustainability and cultivating a positive team environment.
 
 
JANNE, YOU WANTED TO TALK ABOUT SUSTAINABILITY. LET’S START WITH WHAT THAT MEANS TO YOU. 
 
Sustainability is the long-term harmony between different elements: economic, social or mother earth-based. It means dependability, resourcefulness and balance, and comes from a mindset that values long-term benefits over single-use, short term, wastefulness. You are inherently responsible for what your business produces and the butterfly effect this may have on people, the planet, and yourself.

 
WHY IS THIS SO IMPORTANT TO YOU?
 
It opens the dialogue that a limited menu is actually intended to benefit everyone rather than give the impression that there is not enough. Being modest does not go against the concept of abundance. I decided to challenge this by offering a consistent product and avoiding immediate reactions. At the beginning of bttr. this often resulted in not always having the juices that people were instinctively drawn to buying, thereby encouraging them to try alternatives that are more sustainable in production.

 
YOU JUST MENTIONED THE SOCIAL ASPECT OF SUSTAINABILITY. HOW CAN WE IMAGINE YOUR COMPANY CULTURE? 
 
We do things I always imagined honest businesses should or would do: treat each other with equal measures of respect and create an environment where a person’s strengths and weaknesses are identified and allow for growth. If you can start a conversation on what sustainability means to people, you might come to the realisation that many of the values overlap and that we can be inspired by the positive, sustainable practices of those around us.
 
Of course, it is not always easy to run a business sustainably. Sometimes you wonder if it would be easier (certainly cheaper) to stray away from regional or organic. The financial pressures often determine your decisions even when you know you are making the wrong one. I admit to trying it once, but the entire energy changed. I couldn’t make that juice taste good. Bitter, astringent and incompatible with the bttr. message. Of course, we didn’t sell it. You make one or two mistakes or ‘missteps’ as I prefer to call them along the way and realise very quickly that actually, the reason your core message is strong and authentic is that you don’t deviate from it. Not because you can’t, but because you don’t want to.
 
 
AND HOW ABOUT YOUR STAFF?
 
During training, we try to work on communicating a positive message and taking responsibility for how we handle our products and the movement we are a part of. To embrace transparency across the board (yes even payroll), gather for weekly staff meals and workouts and hold ourselves accountable, both for the business and our health. Essentially, I hope for more responsible behaviour, based around self-reflection, not ignorance, and genuine healthy behaviour, not dogmatic beliefs.
 
 
LET’S TALK ABOUT YOUR NEIGHBORHOOD. YOU CAN TELL THAT YOU VALUE IT A LOT AND SEE YOURSELF AS PART OF IT.
 
It is so important to have a nice vibe with your closest network of people, most especially your neighbours. You create a sustainable community by greeting people, getting to know their name, and hanging outside your shop with a beer post-closing: that’s when the best conversations happen. One of the nicest relationships that we formed is with our direct neighbours above us: we don’t speak Turkish and they don’t speak German, but we frequently have a dialogue that involves flatbread, peaches and beetroot juice.

Thilo Stracke

Just before the world got turned on its head, we had begun our new “Just Fridays” series at our office in Kreuzberg. Following the question, “What’s on your mind?”, we wanted to create a platform for some of the inspiring people in our network to share their thoughts in a monthly morning briefing. As soon as gathering is once again a part of our culture, social media manager, Thilo Stracke, will share his ideas on „Social Media: Life after Rona“. For now, he has agreed to answer some questions here.

THILO, YOU WORK AS A SOCIAL MEDIA MANAGER AT BVG. WHAT MAKES YOUR JOB SO EXCITING? 

First of all, it`s the company and the direct link to society and politics that makes my job so exciting. Second, it`s the network within BVG. Nearly every subject has some sort of relevance to us and what we do. From equal pay to manspreading, from strike culture to construction work, from marketing to passenger information. A vital network and an effective flow of information is the key to successful social media.

THE BVG IS NOTORIOUS FOR SASSY AND SHARP COMMENTS. AT THE SAME TIME, SOCIAL MEDIA IS ONE OF YOUR MOST IMPORTANT TOOLS FOR REAL-TIME INFORMATION. HOW DO YOU BALANCE THAT?

Beside our campaign channels “Weil wir dich lieben” we also run several twitter accounts for real-time passenger information. The biggest challenge is providing an effective flow of information within the company to react appropriately to any kind of requests. We can only be sharp if we are relying on hard facts.

YOU WORK A LOT WITH USER-GENERATED CONTENT. WHY IS THIS SO IMPORTANT FOR THE BRAND?

Public transportation is about people, it’s about stories. Every attempt to recreate that realness would most likely be considered fake, so it`s not only important for the brand – it keeps it real. 

#WEILWIRDICHLIEBEN WAS A BIG HURDLE FOR BVG – FROM SHIT STORM TO THE MUCH-LOVED CAMPAIGN, “IS MIR EGAL.” HOW DID YOU MANAGE THAT SHIFT?

When we started the campaign #weilwirdichlieben, we got shit stormed – big time. Our intention at the time was to collect positive stories from our community. What we got was a never-ending list of how shitty we are and what‘s not working. The spot “Is mir egal” was the direct reaction to what people brought to us. We addressed many of their complaints through the video implicating “ok – we got it. We know it.” That was the unintentional start of our quite successful campaign. 

LEARNING FROM BVG: WHAT IS THE MOST CRUCIAL ADVICE YOU CAN GIVE TO COMPANIES USING SOCIAL MEDIA?

Know your weak spots and address them if needed. Companies are still in a big hustle to create a perfect image of their brand. But a brand is nothing less than a partner in a relationship and if we’re honest, who really wants a perfect partner? Second, don’t hesitate to communicate. Social media isn`t only about pictures and content, it’s mainly about interaction through comments and discussion. Similar to a relationship with your imperfect partner.

WHICH ACCOUNT DO WE HAVE TO START FOLLOWING NOW? 

Instagram: Celeste Barber & Galleria Arschgeweih.