Project, 11.04.2018

Vitra at La Pelota / Milan Design Week
Typecasting – An Assembly of Iconic,
Forgotten and New Vitra Characters
17–22 April 2018

Vitra Homepage
Visuals for the installation, Typecasting. An Assembly of Iconic, Forgotten and New Vitra Characters

My stool is an Athlete. Me too? In conjunction with Milan Design Week 2018, Vitra presents the exhibition Typecasting, a panorama of some 200 objects curated by designer Robert Stadler. The Austrian designer looks at the furniture in this installation outside the context of conventional categories, such as their functional uses or historical origins. Instead, he regards them as characters and assigns them to groups that reflect stereotypical behaviour patterns and personality profiles in contemporary society. Drawing on the extensive Vitra archives, the show places current products alongside icons, prototypes, special editions, rejects and future visions. Another central question is how changes in society could affect established furniture typologies. Various designers – including Konstantin Grcic, Edward Barber and Jay Osgerby, Ronan and Erwan Bouroullec, and Commonplace Studio – were invited to develop ideas for a collective living space under the title The Communal Sofa.